Some of the common mistakes to avoided by an PPC companies :
They should avoid bad keywords.
They should avoid lack of A/B testing.
Should avoid unoptimized pages.
Should avoid irrelevant ads that waste money and low ROI.
These are some of the common mistakes that are avoided by the best PPC company in delhi.
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I completely agree with your points! Along with avoiding bad keywords, irrelevant ads, and unoptimized pages, I think another big mistake PPC companies make is not understanding their target audience deeply. For example, if you’re running ads for something like student accommodation in Sydney, you need to know exactly what students are searching for—whether it’s budget-friendly housing, proximity to universities, or shared living spaces. Without tailoring campaigns to those specific needs, the ads won’t connect with the right people, and you’ll end up spending more with very little return.
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When working with a Pay Per Click (PPC) company, some common mistakes to avoid include targeting broad or irrelevant keywords, neglecting negative keywords, not optimizing landing pages, and failing to monitor campaign performance regularly. It's also crucial to ensure your ad copy aligns with your target audience’s intent. For example, if you're advertising student accommodation in Dundee, your PPC campaign should focus on precise terms like “affordable student housing in Dundee” or “best student accommodation near University of Dundee” to attract the right traffic and improve ROI.
This is a really helpful post for anyone considering PPC services. Many businesses do not realize how costly irrelevant ads and poor keyword choices can be. It is great to see these common mistakes highlighted so clearly
Jack Carter
The Academic Papers UK